New Preferred Flavour*
*Testing versus the leading competitor paprika ridged crisp with a 96% market share in the UK. Blind taste test of 223 people, of which 201 had a preference on flavour, conducted by Cambridge Market Research Ltd on 12.09.17 to 15.09.17. 57% of those surveyed who had a preference on flavour, preferred McCoy's Paprika.
Ingredients
Potatoes, Sunflower Oil, Paprika Flavour [Dextrose, Salt, Paprika Powder, Sugar, Dried Onion, Flavouring, Dried Garlic, Smoked Dextrose, Dried Tomato, Chilli Powder, Acid: Citric Acid, Colour: Paprika Extract]
